BATH — A few months back, Dan Broadwater and Jeff Marston saw a need in Bath for a clean, friendly, professional taxi service.

The catalyst, said Broadwater, was a ride that was none of those things.

Some time later, he took another ride, this time in a taxi driven by Marston, and the idea for Ship City Taxi was born. “I said to him, ‘hey, you want to start a taxi company?’”

That was in November. Just a few months later, they’re already considering purchasing a fourth car. Every day is greeted with an increased demand for their services.

“We had a rocking New Year’s Eve, and the weekend after that was better,” said Broadwater. Every weekend the number of rides is higher than the last.

Marston and Broadwater credit their success to their professionalism; keeping clean, well-maintained cars and employing friendly, considerate drivers. Each car is kept in great shape, and every vehicle they use (and plan to use) is equipped with all-wheel-drive so that inclement weather isn’t a problem.

Marston said, “It isn’t a stretch, it’s just responsible.”

Customer reactions have shown that this simple formula is very effective. “We’ve had nothing but five star reviews, everywhere,” Broadwater said.

In the days of Uber, Lyft, and other ride-sharing services, the pair said they believe an area like the Midcoast still has a need for a professional taxi service.

“Nobody is going to want to drive an hour to pick up somebody and come back, and Uber is paying less than we are,” said Marston. “It has a place, but I don’t think it’s something we’re going to end up having to fight with.”

The only thing holding them back, said Broadwater, is a lack of employees. “We could do so much more business right now if we had drivers,” he said. “A big part of that is we’re new.”

Both said they expect that to change as word of mouth continues to spread.

Ship City Taxi is open 5 a.m. to midnight Sunday through Thursday, and from 5 a.m. to 2 a.m. Friday and Saturday. For more information, call 389-4235 or find them on Facebook.

If you own or manage a new business in the Midcoast, and would like to introduce yourselves to the community, email Raye Leonard, editor and general manager, at [email protected]

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